I don't teach style rules. I teach the logic behind them.
That's why nearly 10 million women watched in just two months, and 46k+ decided to stick around.
It's about understanding the why behind what works, so you can make it your own.
Every piece of content I share is made for midlife women who want clarity, not more rules
Learning the logic behind shifts everything about clothes
You stop panic-buying for every event.
You shop faster because you know what works.
You stop blaming your body when something doesn't fit.
You finally understand why "almost perfect" pieces never felt right.
You start buying less, but loving everything you wear.
You save time, money, and the emotional hangover of returns.
You actually enjoy getting dressed again.
Let’s Talk About What You'll
LEARN
Everything you need to make educated choices when buying clothes, and to finally understand why something doesn't flatter you (no matter your size or age).
Fab's way of seeing clothes: as I always say, "Style is personal, knowledge makes it intentional." It's time to learn how to make it intentional.
Clarity on why getting dressed has felt harder lately: you've probably been trying to fix it by buying more, when what's missing is understanding
The difference between hiding in your clothes and using them like an illusionist would, creating the right kind of distraction on purpose.
The 5 visual elements I use to read clothing like a stylist: color, lines, patterns, texture, and shape, and how to know which ones will serve you best (with clear, simple visuals)
Why most "must-have" lists don't work: you don't need more links or more trends, you need to understand why certain details, fabrics, and colors actually work for you.
How to analyze your own wardrobe with a keen eye: so you can see exactly why something works (and how a simple tweak can make it even better).
PRICE: $29
Who needs the Style Illusion Guide?
It's for midlife women who are tired of being told what to buy, what to wear, or how to "fix" their body, and who just want to finally understand why clothes look different on real women
If you're someone overwhelmed by all the mixed advice online and wish someone would just explain the logic behind it, simply and honestly.
Finally, this guide is for you if you're ready for style that fits a real life, the midlife, suburban kind with school runs, errands, and actual plans, not the influencer version.
Real women
Real clothes
“Closette told me to change my shoes. I did. My teenage daughter said, ‘Whoa, you look good.’ That’s the highest compliment I’ll ever get. Worth every penny.”
Denise G.
I used to try on six outfits and end up in the first one… mad. Now I know how to build a look that works. Closet tantrums are officially canceled.
Mariu C.
Now I get why my outfits felt off. This gave me a way to fix it, without buying a thing
Chrissy F.
Hi, I'm Fab, I'm like the magician that reveals all the illusions, but for clothes
About 20 years ago...
When I started in the fashion industry over 25 years ago, I was operating purely on instinct. I could see what worked, but I couldn't always explain why.
All changed when I stumbled into the world of illusion and started using it quietly with my private clients. I didn't know it then, but I had tapped into one of the most powerful forms of leverage in fashion: how clothes shape perception on the body.
Over time, I realized there was a real science behind that instinct... a visual logic that explains why certain lines, colors, and proportions completely change how we're seen. And that kind of leverage is something every woman can access.
After many appearances on the Today Show and Kelly Ripa, and years styling for Max Mara Weekend, J.Crew, and Michael Kors, I realized something simple: most women don't need more clothes, they need to understand why something works.
They're tired of being told what to wear without ever learning the logic behind it.
Trends change, but when you know what flatters your body and expresses your personality, you'll always look current because now you understand why it works.
That's why I created Style Illusion™, The Outfit Equation™, and Denim Without Doubts™, guides that teach the visual logic behind confidence so getting dressed feels clear, effortless, and entirely your own.
If you want this to be the year that you finally commit to:
A trained eye to see your style with clarity, not confusion.
A second skin that feels effortless, not performative.
Edits that reveal your essence, not erase your edges.
Clothes that reflect your now, not your “back then”
Confidence that comes from knowing ... not guessing
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